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PROJECT OVERVIEW

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Genesis Fine Arts, a renowned Irish brand celebrated for its fine bronze sculptures, embarked on their first-ever advertising venture in collaboration with us.

Seeking to create a spectacular campaign for Christmas, they aimed to evoke the emotional resonance of each Genesis piece during the holiday season, emphasizing its significance as a cherished heirloom passed down through generations. The campaign aimed to spotlight the master craftsmanship behind each sculpture and evoke the heartfelt emotions they inspire in their owners.

OUR APPROACH

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We're with you every step of the way.

Two men working with computers in a room, one standing and one seated, in black and white.

Television Advert

National television advert evoking the warmth and nostalgia of Christmas.

Two young adults, a woman and a man, standing indoors against a rustic wall and wooden door, with the man showing something on his phone to the woman, both smiling slightly, in black and white.

Social Media Campaign

A widespread campaign, reaching over 1 million people.

Filming crew setting up a scene in a house with two men, one sitting and looking at a phone and the other standing, during a photo or video shoot with professional lighting and camera equipment.

Creative Strategy

Encapsulate Genesis’ essence during the festive season.

CHRISTMAS VIDEO

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CREATIVE WORK

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Close-up of a person's face, wearing glasses and a knit hat, illuminated by warm, low light, looking down.
Older man with gray hair and glasses using a flashlight in a storage room with boxes and wooden shelves.
A cardboard box labeled 'Genesis Fine Art' on a wooden surface, with a brick wall and orange lighting in the background.
A cardboard box on a wooden surface with warm lighting and dark surrounding shadows, accompanied by a quote about cherished moments and love.
A workshop with various sculptures and art tools, a warm light illuminating the space, and a quote overlay reading 'From the heart of the Midlands, a tale unfolds, where artistry and passion come alive.'
A person opening a barn door with sunlight shining into the barn, revealing tools and decorations hanging on the walls.
An elderly man with white hair and glasses, resting his face on one hand, looking thoughtfully in a dimly lit room with cardboard boxes in the background. Overlaid text says: 'Rediscover the beauty of memories. Genesis, a little piece of life...'

THE RESULT

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Propel your ideas to new heights.

A woman with blonde hair wearing a cream knit sweater, sitting indoors with a Christmas tree decorated with lights in the background.

Increased Brand Visibility

The campaign elevated Genesis Fine Arts' visibility and engaged a broad audience.

Christmas tree ornament depicting a dark chocolate Santa Claus figure hanging on a green Christmas tree with blurred white lights in the background.

Enhanced Market Presence

Established leadership in the market, particularly during the holiday season.

Two people, an older man and woman, are exchanging a large wrapped Christmas gift in a living room decorated for Christmas, near a Christmas tree with lights and ornaments.

Emotional Engagement

The campaign deeply resonated, forging strong emotional bonds.

CONCLUSION

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Through the collaborative effort to create a captivating Christmas campaign, Genesis Fine Arts successfully ventured into advertising, capturing the hearts of audiences and reaffirming the timeless allure of their sculptures.

The campaign not only celebrated the master craftsmanship behind each piece but also highlighted the enduring emotional connections they forge, establishing Genesis Fine Arts as a brand synonymous with cherished memories and artistic excellence.

Three young adults standing together against a black background, smiling and posing for a photo.

Let’s  Create Together. 

Ready to elevate your brand to new heights?

Contact us today to explore the possibilities and bring your vision to life.

info@studiogreat.eu

Mullingar, Co. Westmeath
Portarlington, Co. Laois