Lucky Works is a startup clothing brand rooted in the philosophy that hard work and steady dedication create real success. They wanted a brand that embodied that mindset — and made their message feel as real as the clothes they were building.

Lucky Works had the vision, the drive, and the mission — but no clear brand to carry it forward. They needed something that would resonate with their philosophy and give them the confidence to step into their next chapter.
We worked closely with Lucky Works from the ground up — brand strategy to find their voice, then brand identity to make it real.
- Brand strategy and positioning
- Visual identity and brand guidelines
- Messaging that captured the grind and pride of their ethos
- Photography and content direction
The new brand gave Lucky Works the clarity and confidence they needed to stand out. It didn’t just look good — it felt true.
Now, they’re showing up in the world exactly as they’ve always wanted to: focused, determined, and built for those who put in the work.

Want to work together?

Tell us what you’re working on or even just what you’re trying to figure out. We’ll let you know if we can help, and how we’d go about it.