GAMA had outgrown their old identity. They needed a new brand that captured their Irish roots, felt modern and authentic, and united their growing community of athletes and fans.

We partnered with GAMA to create a brand that felt like home for Irish martial artists — and stood out as a symbol of pride and excellence.

• Brand strategy and positioning

• Visual identity and brand guidelines

• Signage and event merchandise

• Photography and video content to bring the brand to life

• Website design and structure

The new brand didn’t just look good — it brought the GAMA community together. Today, GAMA is one of the most recognised martial arts competitions in Ireland — a brand that feels true, proud, and ready for the future.