Mulligainz is a health and fitness brand built by Oisin Mulligan, focused on breaking down the stigma of diet culture and helping people find a more sustainable, body-positive way to look at weight loss and health.
Services
Brand Strategy
Brand Identity
Website
Client
Mulligainz
Industry
Health / Fitness
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Oisin was just starting out, with a powerful mission — but he didn’t have a brand that reflected it. He needed clarity, confidence, and a visual identity that would resonate with people ready to leave diet culture behind.
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We partnered with Oisin from the start — diving deep into brand strategy to find his voice and position. From there, we created a brand identity and website that felt honest, empowering, and aligned with his mission.
Brand strategy and positioning
Visual identity and brand guidelines
Website design and structure
Photography and content to support his message
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Mulligainz launched with a brand that felt true — and it paid off.
Oisin has grown from a startup to a thriving health and fitness coach with over a million followers online, helping people find a healthier, more sustainable way to take care of themselves.
