Services
Brand Strategy
Brand Identity
Client
ECI Lighting
Industry
Lighting
ECI is a well-established Irish lighting company with over 60 years of experience. They had grown into a national leader but felt their brand didn’t match the scale, ambition, or quality of what they offered. We partnered with them to create a modern, confident identity that reflected who they had become — and where they were going.
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ECI had been delivering exceptional lighting solutions for decades.
But visually and verbally, they still looked like a smaller, old-fashioned company.
They needed a brand that matched their real scale and gave clients the confidence to trust them for major, high-stakes projects.
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We started with a brand strategy session to understand the full story, the family’s history, their passion for plants, and the values they lived by.
From there, we built a new identity that brought those truths to the surface — a brand that felt warm, rich, and rooted in real love for growing things.
Brand strategy and positioning
Full identity redesign — logo, palette, typography
Refreshed tone of voice with new slogan: “Growing since 1974”
Website design and structure (in collaboration with web partner)
Story-driven brand photography
Flagship brand video
In-store signage system
Branded merchandise
Strategic input into store layout and experience
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ECI’s new brand doesn’t just look better, it reflects the size, expertise, and ambition of the company they truly are.
Internally, the brand brought a renewed sense of pride and clarity.
Externally, it signalled confidence and scale, giving clients the assurance they needed to choose ECI for their biggest lighting projects.
