Aidan Egan had recently taken over the family business, a well-established, well-run auctioneers in Mullingar, Co. Westmeath. They were known. They had repeat business.

But they weren’t attracting new clients, especially not younger families or first-time buyers.

And they were blending in. Every auctioneer looked the same. Same colours. Same windows. Same language.

But Egan’s was different, independently owned, people-first, and genuinely helpful.

We just needed to show it.

We started with a brand strategy session to get to the heart of who they were, and more importantly, who they could be.

From there, we helped Egan’s move from a traditional identity to a fresh, confident, and welcoming brand that stood out on every street in town.

• Full brand strategy and positioning

• New visual identity and slogan: “Egan’s Makes It Easier”

• Bright, friendly colour palette to break industry norms

• Custom family-style illustrations to bring warmth and approachability

• Complete shopfront redesign - from signage to interior furniture

• Website design and development

• Photography and brand imagery

• Branded merchandise and standout ‘For Sale’ signs

• A flagship brand film and multiple testimonial videos

• Ongoing monthly video content

Egan’s went from blending in to leading.

The redesigned shop became a local landmark. The yellow signs are now instantly recognisable across the Midlands. People walk in off the street where they used to feel intimidated. And most importantly, they’re attracting a new generation of customers.

What started as a well-run family business is now one of the most well-known auctioneers in the region, with a brand that reflects their energy, care, and ambition.