Sugar Plum Sweetery is a new Irish brand launched in the Midlands, with a mission to bring the magic back to chocolate. They needed an identity that captured this vision and helped them grow into a nationwide success.

As a brand-new startup, Sugar Plum Sweetery had the ambition and vision, but no clear identity to bring it to life. They needed to stand out in a competitive market and create an experience that felt as magical as their product.
We worked intensively with Sugar Plum Sweetery — from early brand strategy workshops to the final rollout — creating an identity that was as sweet and memorable as the chocolates themselves.
- Brand strategy and positioning
- Full visual identity and packaging design
- Brand story development
- Signage and shop atmosphere design
- Photography and content to bring the brand to life
Sugar Plum Sweetery launched with a brand that captured the wonder of what they were building — and it paid off.
They’ve grown from a local launch to a nationwide name, becoming one of Ireland’s leading chocolatiers and sweet shops. Their brand isn’t just sweet — it’s unforgettable.

Want to work together?

Tell us what you’re working on or even just what you’re trying to figure out. We’ll let you know if we can help, and how we’d go about it.