ACS is a massive, family-run Irish business that has been a leader in variable-speed drives for decades. But their old brand didn’t reflect their size, their expertise, or their ambition.

Despite being one of Ireland’s leading companies in their sector, ACS’s brand looked dated and disjointed. They needed clarity, unity, and a brand that would show the world who they truly were — a modern leader with deep roots.
We worked closely with ACS to bring their brand into the present — and make it feel like the powerhouse it had become.
- Brand strategy and positioning
- Full visual identity redesign and brand guidelines
- Website design and structure
- Photography and video to capture the scale and skill of their work
The new brand didn’t just look better — it finally matched the business they had built. ACS now has a brand that reflects their expertise, their family values, and their leadership in the Irish market. They’ve continued to grow from strength to strength, proudly showing the world what they’re really made of.