ECI is a well-established Irish lighting company with over 60 years of experience. They had grown into a national leader but felt their brand didn’t match the scale, ambition, or quality of what they offered. We partnered with them to create a modern, confident identity that reflected who they had become — and where they were going.

ECI had been delivering exceptional lighting solutions for decades.
But visually and verbally, they still looked like a smaller, old-fashioned company.
They needed a brand that matched their real scale and gave clients the confidence to trust them for major, high-stakes projects.
We started with a brand strategy session to understand the full story, the family’s history, their passion for plants, and the values they lived by.
From there, we built a new identity that brought those truths to the surface — a brand that felt warm, rich, and rooted in real love for growing things.
- Brand strategy and positioning
- Full identity redesign — logo, palette, typography
- Refreshed tone of voice with new slogan: “Growing since 1974”
- Website design and structure (in collaboration with web partner)
- Story-driven brand photography
- Flagship brand video
- In-store signage system
- Branded merchandise
- Strategic input into store layout and experience
ECI’s new brand doesn’t just look better, it reflects the size, expertise, and ambition of the company they truly are.
Internally, the brand brought a renewed sense of pride and clarity.
Externally, it signalled confidence and scale, giving clients the assurance they needed to choose ECI for their biggest lighting projects.

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